Privacy Policy

Information We Collect

Personal & Contact Information

• Basic Information: Full name, email address, phone number, shipping address, billing address, and voluntary foot measurement details (e.g., foot length, width, arch height) provided to help recommend suitable sizes and styles (e.g., wide-width casual sneakers, orthopedic soft-soled loafers). This data is handled with strict confidentiality.
• Order-related Information: Product model, size, color, material selection (e.g., canvas casual shoes, memory foam soft-soled slippers, leather casual loafers), and customization needs (e.g., insole thickness adjustment for soft-soled shoes). Such data will be permanently deleted 12 months after order completion to ensure privacy security.
• In-store Fitting/Pickup Information (if applicable): Reserved fitting appointment slots, foot pressure point notes, and comfort test records will be temporarily stored and deleted within 30 days after the service is completed.

Payment & Transaction Information

• All payments are processed through PCI DSS-compliant payment gateways (Visa, Mastercard, PayPal, Apple Pay). We never store complete credit card numbers, CVV codes, or bank account information. All financial data is protected by end-to-end encryption technology to ensure transaction security.
• Bulk Order Records: For corporate or institutional orders (e.g., healthcare facilities purchasing soft-soled shoes for patients, hospitality businesses ordering casual shoes for staff, schools procuring comfortable footwear for students), the purchase order number will be temporarily retained for invoicing purposes and automatically deleted after 12 months.

Website & Usage Data

• Browsing Behavior: Product pages you viewed (e.g., slip-on casual shoes, walking soft-soled shoes, lightweight casual sneakers), shopping cart information, filter records (e.g., size, material, arch support level), and cookie data used to optimize services. We do not track or collect unnecessary personal data beyond what is needed for your shopping experience.
• After-sales Data: Order logistics inquiry records, return and exchange application information, product review content, and usage feedback (e.g., soft-soled shoe comfort level, casual shoe durability, insole support effect). Such data will be automatically deleted 12 months after order completion.

How We Use Your Information

• Order Fulfillment: Process your order payment, arrange delivery (with shape-retaining packaging for soft-soled shoes to avoid insole deformation), provide logistics inquiry services, and enclose a product care guide with each order (e.g., canvas casual shoe cleaning tips, memory foam soft-soled shoe maintenance advice).
• Customer Service: Resolve your after-sales issues (e.g., defective shoe soles, loose stitching, wrong size delivery, insole compression), and provide return/exchange guidance, size recommendations, and foot health-related styling consulting (e.g., pairing soft-soled shoes with orthotic insoles for better support).
• Personalized Recommendations: With your consent, send you new product information that matches your preferences (e.g., new breathable casual sneakers, ergonomic soft-soled walking shoes). You can unsubscribe at any time by contacting customer service.
• Compliance Requirements: Retain necessary transaction records for tax declaration and legitimate inquiries from regulatory authorities, ensuring all products meet U.S. CPSC (Consumer Product Safety Commission) standards for footwear safety (e.g., non-toxic glues, slip-resistant outsoles, secure stitching for soft-soled shoes).

Data Security Protection

• Data Transmission: All information is protected by SSL/TLS encryption technology during transmission. You can confirm the encryption status through the lock icon in the website address bar.
• Data Storage: Personal information is stored on encrypted servers located in the U.S. Only authorized customer service, order processing, and quality control personnel can access necessary information, and all personnel have signed strict confidentiality agreements.
• Third-party Cooperation: Logistics, payment, and customization partners can only obtain the minimum information required to complete services (e.g., shipping address, order amount, soft-soled shoe insole adjustment requirements) and must comply with the same privacy protection standards as required by U.S. law, including CCPA.

Your Data Rights (CCPA Compliance)

• Right to Access: Contact customer service at any time to request a free copy of all personal information we have collected about you.
• Right to Correction: If your shipping address, phone number, or product customization requirements are incorrect, you can modify it through the personal center on the official website or by contacting customer service (provided the order has not entered production or shipment).
• Right to Deletion: After order completion and without after-sales disputes, you can request the deletion of your personal information (except as required by federal or state laws).
• Right to Opt-out: You can opt-out of the sale of your personal information (we do not sell personal information) and refuse to receive personalized marketing information without affecting your normal product purchases.